THE WORLD’S OLDEST INFLUENCERS

Un reportage de Yé-rinne Park et Loraine Canayer

In South Korea, a new generation of stars is changing the face of online media and entertainment – the elderly. Older Koreans are finding success on YouTube, TikTok and in the fashion industry in a country with a rapidly ageing population. Influencers in their 60s and 70s are changing society’s views on ageing and beauty as they embark on new careers that embrace their years and experience.